July 3

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What are SERP positions?


Introduction

 

SERPs are otherwise known as ‘Search Engine Results Pages’. Google has pages that show the results of your search query online. On Google, these pages show a collection of paid ads (often with yellow ‘ads’ or ‘sponsored’ buttons at the top and right of the page) and organic (unpaid) results.

 

SERP position, literally, the position of the website in organic search. For example, if your website is well optimized, it will usually be number one when searching for your company name . The number one place starts and counts from the above results under any paid advertising.

 

SEO and SERP positions

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SEO or search engine optimization is a service that focuses on increasing a website’s organic Improve your SERP  positions  for a selected set of keywords / phrases, making it easier to find your site online.

It involves a combination of on-page optimization, regular content creation, and authority building through well-known backlinks (getting links from well-known websites around the web). Having a good SERP position for high volume traffic search is essential to ensure that your website is easily found for the right searches.  The lower your site’s ranking in the Google SERPs, the less likely your target audience is to find you – people want faster results, so they often turn to first, second or third results.  So that they are looking.  Let’s click.

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Why are SERPs important for search engine optimization (SEO)?

 

The SERPs determine how your site appears on the first page of Google.

For example, we say that you rank your site on the first page of Google for the keyword “how to start a website”.

That’s great … until you see that the SERP properties take the # 1 result to the bottom

 

What are the features of SERP?

 

Improving your SERP  position is more visually different than in previous years.  In addition to the typical search results that show only the site name and metadata, searches can also return images, purchase suggestions, tweets, or information cards. Each feature generally fits into one of the following categories:

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   *Features of Knowledge Graph: These often appear on the right side of the SERP panel or box.

 

*Rich Snippets: These add additional feedback to results, such as stars in product reviews or images in news results.

 

*Paid results: You can buy relevant keywords by bidding.  Paid results will include a label at the top stating that the result is an advertisement.

 

*Universal results: These are specific results that appear with biological results.

 

What is Organic Clickthrough Rate (CTR)?

 

To fully understand the definition of organic clickthrough rate, it is important to know the following SEO terms.

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*SERP – Also known as search engine results page.  Each SERP has 10 organic listings.  Everything we talk about in this post will focus on improving the CTR for organic listings that appear under paid Google ads.

 

*Web Searchers – These are potential customers who are using Google to find you!  They will enter a keyword or phrase into Google’s search bar and return relevant SERP results based on what they search for.

 

*Impressions – This is the number of times your website appears in the SERPs.  An impression is created whenever your website is filled with relevant keyword phrases.

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Conclusion

 

In short, the CTR of your website is one of the most important metrics that any website owner should track.  Understanding your organic click-through rates and strategies that can help you grow it is essential for any business owner.

 

Our team at seomarketingnerds is here to help you meet all of your SEO goals.  Contact us for improve your SERP positions to find out how we can increase your organic click through rate on all your keywords.

 

 

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