Have you ever thought about how many times you’ve encountered a Samsung logo or Coca-Cola symbol in your daily life? A well-thought out branding strategy is what has made some of the best brands in the world. This includes placing the logo or corporate identity elements on advertising and souvenir items, as well stationery, vehicles, exterior advertising, interior and exterior details.
Any carrier of branded content becomes an effective advertising tool. It can attract the attention of potential clients, and eventually push them to buy.
So, how do you create the perfect business logo? How realistic is it to compete against the thousands of logos that are already out there?
Logos are much more than just images. They do not have to come from highly-paid designers. Sometimes a funny situation could make a tiny drawing into a brand. If you take a look at the history of YouTube Logo, which is the most recognized logo in the world, you’ll see that it was created in 1999 by one of its founders and has not changed in its history.
Or the Apple Logo. It has many meanings, Apple. The reality is much simpler. Rob Janoff, the designer of the apple, gave it a bite so that it was easily recognized. You could mistake it for any other round-shaped fruit.
Although the perception of an emblem may be subjective, there is a certain component to their creation that can attract customers’ attention. Market-conquering trademarks are irresistible to consumers and leave a lasting impression in their minds.
A simple logo is crucial to success. Yes, minimalistic symbols are more remembered by customers and evoke greater associations.
A trademark should inform customers about the brand. The design of the trademark should be consistent and in line with the company’s goals. This means that any laconic logo should include a unique note, allowing your brand to stand out from thousands.
It is important to consider the customer interests when designing a logo. The most well-known logos in history have distinctive features. Their emblems have either a graphical or text symbol.
Actually, the success of a company does not depend on how thoughtful and quality its logo design is. It’s unlikely that companies such as Apple and Coca-Cola will be less successful with different logos. Nobody needs a logo alone. It doesn’t matter where or how it is used. Consider how the emblem will look on different sizes. For example, on business cards, posters or billboards.